The Philippine Dental Association, the Philippine Association of Registered Dental Technologists, and oral healthcare brands Sensodyne and Polident have launched “Ngiting Tagumpay,” a nationwide program aimed at improving Filipino oral health. The initiative addresses common dental issues such as tooth sensitivity and tooth loss.
Launched ahead of World Oral Health Day at Market! Market!, “Ngiting Tagumpay” will travel to major cities to provide free dental consultations, oral health education, and basic dental procedures. The program will also distribute 1,500 free dentures to beneficiaries, aiming to restore confidence and improve quality of life.
Research by Sensodyne shows that six out of 10 Filipinos experience tooth sensitivity, causing discomfort when eating hot, cold, or sweet foods. Meanwhile, Polident reports that only about 11 percent of Filipinos needing dentures actually use them, highlighting gaps in treatment access.
“Many Filipinos delay seeking dental care until problems become severe,” said Dr. Lucilo Niñal Jr., president of the Philippine Dental Association. “Conditions like tooth sensitivity and tooth loss can often be managed effectively when addressed early. Public education remains key to improving oral health outcomes.”
The program builds on four years of collaboration between the dental organizations and Haleon, the manufacturer of Sensodyne and Polident. Past initiatives, including the “Oplan Balik Ngiti” program, have provided free consultations and denture assistance to thousands, improving comfort, confidence, and oral health.
Maimai Punzalan, general manager of Haleon Philippines, emphasized the company’s commitment to everyday health. “A healthy smile makes a real difference in people’s lives—from work success to sharing moments with loved ones,” she said.
The launch also featured digital creators Macoy Dubs and The Aguinaldos, who encouraged Filipinos to adopt daily oral hygiene habits. With continued support from Sensodyne and Polident, the program aims to expand education and denture-giving initiatives nationwide.