Great Gums Inc. has launched its bioelectric toothbrush in the United States, introducing a clinically validated device designed to improve dental cleaning in hard-to-reach areas of the mouth.
The toothbrush uses safe microcurrents to remove plaque beyond the reach of traditional bristles. According to clinical studies, the bioelectric method delivered a sixfold improvement in plaque removal in deep oral regions compared with conventional brushing. The same studies reported a 75% improvement in gingival inflammation indices after regular use.
Additional research conducted in affiliation with Yonsei University College of Dentistry showed similar results, with a 75% reduction in gum inflammation. The underlying technology was developed by Dr. Young Wook Kim during his doctoral research at the University of Maryland.
Oral health remains a major global concern. The World Health Organization estimates that about 3.5 billion people worldwide suffer from oral diseases, with inadequate plaque removal cited as a leading cause. Despite advances in manual and electric toothbrushes, effective cleaning in sensitive or difficult areas remains a challenge.
“Bioelectric technology offers gentle yet effective plaque removal, especially in gum-sensitive regions,” said Dr. Kim. “Our findings suggest microcurrent-based dental cleaning can address limitations of mechanical brushing.”
Great Gums said the U.S. launch follows strong market uptake in Asia. “Our success in Asia shows clear demand for scientifically validated oral care solutions,” said Kim, co-founder of the company. “We believe U.S. consumers will welcome an approach that improves outcomes without relying on increased brushing force.”