parodontax, the gum care brand from Haleon, has launched the new parodontax Gum Strengthen & Protect toothpaste and mouthwash with hyaluronic acid, a daily oral care innovation formulated to strengthen the gum seal where gums and teeth meet for long-lasting gum protection.
As consumers increasingly adopt preventative health habits, gum health remains one of the most overlooked aspects of overall wellbeing. According to the American Dental Association, research has identified links between gum disease and conditions such as heart disease and diabetes, highlighting the connection between oral health and wider health outcomes. Despite this, gum care is often underprioritised. Haleon’s World of Oral Health Study found that four of the top five oral health concerns relate to teeth, with only one focused on gums.
Building on its legacy of specialised oral care products for gum health, parodontax developed Gum Strengthen & Protect to make daily gum protection simple and consistent. Designed for everyday use, it helps strengthen gum resilience and protect against gum problems with continued twice-daily use.
The new range is enhanced with hyaluronic acid, a widely recognised ingredient in skincare and wellness. In the toothpaste, hyaluronic acid contributes to the foaming action during brushing, while in the mouthwash it provides added freshness. Together, the formulations help support a hydrated, healthier-feeling gum environment as part of everyday oral care.
“Gum health is fundamental to overall wellbeing, yet it is often overlooked in daily routines,” said Amy Sharon, brand director of parodontax at Haleon. “With parodontax Gum Strengthen & Protect with hyaluronic acid, we are reinforcing the importance of proactive gum care by making it easy to incorporate into everyday brushing and mouthwashing. By combining our gum care expertise with the sensorial benefits of hyaluronic acid for enhanced foaming and freshness, we aim to help people maintain consistent routines and protect their gums over the long term.”
Available in two formats to support daily gum care
The parodontax Gum Strengthen & Protect with hyaluronic acid range is available in toothpaste and mouthwash formats and can be used separately or together as part of a daily gum care routine.
Fresh mint toothpaste — Enhanced with hyaluronic acid for improved foaming, this fluoride toothpaste strengthens the gum seal where gums and teeth meet, helping protect against the return of gum problems with continued twice-daily use.
Icy mint mouthwash — Formulated with hyaluronic acid for added freshness, this alcohol-free mouthwash kills plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth.
Parodontax Gum Strengthen & Protect is now available at major retailers across the US, including Amazon, Walmart, CVS and Target.
