Dong-A Pharmaceutical has introduced two new dental chews for dogs under its Vetple brand, designed to help improve oral health while making daily care more enjoyable for pets. The Vetple V-Chew dental chews come in salmon and vegetable flavors and feature a unique structure that encourages dogs to engage in tug-of-war play before consuming them. This playful approach helps dogs maintain their oral hygiene naturally, especially since brushing their teeth can be difficult.
The company’s philosophy centers on “mindful pet health care,” balancing taste and function so dogs can benefit from improved oral care without sacrificing enjoyment. The V-Chew’s design, which is the first of its kind in Korea, combines tug-of-war play with dental cleaning. The chews also include massage balls that encourage blood circulation and a three-dimensional shape that stimulates both teeth and gums from all angles, providing a comprehensive oral care experience.
Vetple V-Chew has proven popular in palatability tests, with a preference rate of approximately 90% among employees’ dogs. Feedback has praised the product for going beyond the role of a simple treat by integrating playful elements and offering added benefits for canine oral health.
Dong-A Pharmaceutical uses a proprietary “Triple Oral Care System” in Vetple V-Chew. The company also discloses the ingredients and the content levels of functional raw materials, boosting consumer confidence in the product’s efficacy and safety. To mark the launch, Vetple V-Chew is being offered at discounted prices of up to 40% through online channels such as the Naver Brand Store and the company’s official mall.
A spokesperson for Dong-A Pharmaceutical explained that the product aims to make dog oral health management easier and more routine, which is seen as the foundation of overall pet health care. Vetple’s full lineup targets both physical and emotional wellbeing in pets, featuring products for joint, eye, and stress support in dogs, as well as hairball and urinary tract solutions in cats, and a dual-care probiotic for gut and oral health. Premium ingredients are sourced globally and their amounts are transparently shared, further strengthening consumer trust.
Tags: teeth