Young Dental and Wrigley are excited to introduce Wrigley’s Orbit® Prophy Paste and Gum packs. This first-of-its-kind product lets patients experience the signature flavours of Orbit gum both during and after dental appointments.
Each co-pack contains a single-dose cup of Orbit-flavoured prophy paste in the brand’s Bubblemint, Spearmint and Peppermint flavours, and a piece of corresponding Orbit sugar-free gum. The new Orbit Prophy Paste has a smooth, rich consistency that effectively removes stains and easily rinses away.
“We are thrilled to debut Orbit Prophy Paste and Gum packs. There is no other product like this on the market and there was no better partner for us than Wrigley’s Orbit brand, which offers a treat like experience, with the oral health credentials to boot,” said Mr. Steve Wright, Director of Marketing at Young Dental. “Hygienists have told us they’re excited to offer patients the flavours they love along with something special to take home.”
Research shows that when brushing isn’t possible, chewing sugar-free gum like Orbit stimulates saliva, which helps to neutralise plaque acids and maintain tooth remineralisation. More than just a free sample, when dental professionals provide the Orbit sugar-free gum from the co-pack they’re offering patients a fun way to help keep teeth clean while on-the-go.
Wrigley makes treats that brighten people’s day, and that’s the role the Wrigley Oral Healthcare Programme has played within the dental community as well. “Wrigley is a bright spot of information, tips and resources to help dental professionals improve the experience for their patients and ultimately grow their practices,” said Ms. Michelle Green, US Marketing Communications Manager for Wrigley. “The new Orbit Prophy Paste and Gum pack is so exciting, because it’s a way hygienists and dentists can make their patients’ visits that much more enjoyable.” Further, it’s a way to spark additional conversation about oral care and the benefits sugar-free gum can bring to that routine.
Wrigley’s Orbit(R) flavoured prophy paste and gum packs (PRNewsFoto/Young Dental, Wrigley)