Do’s and don’ts for increasing production: Promote cosmetic dentistry
Spring and summer are great times to promote cosmetic dentistry. Most people will be attending graduations, weddings, reunions, and family gatherings. They want to look their best, especially if it’s an important event. Offer a whitening discount. Whitening is the starter service for more involved cosmetic procedures. By holding a whitening “sale,” you can persuade many patients who are on the fence to move forward with treatment. If patients like


