AMARILLO, TX, UNITED STATES, March 3, 2026 — GetHairMD has partnered with surgeon Dr. Patrick Proffer of Proffer Surgical Associates to introduce physician-directed, non-invasive hair restoration services for patients in Amarillo and surrounding communities.
The collaboration expands treatment options at Proffer Surgical Associates by adding a structured hair restoration program designed to integrate with existing medical practices.
Trace Herchman, president of GetHairMD, said the partnership reflects the company’s focus on working with established physicians to broaden patient care.
“Dr. Proffer has built a practice centered on comprehensive surgical care and long-standing patient trust,” Herchman said. “Our system complements practices like his by enabling physicians to provide proprietary hair restoration solutions that fit seamlessly into their current care models.”
Dr. Proffer is a board-certified surgeon who performs a wide range of procedures, including facial surgery, body contouring, breast procedures, and reconstructive treatments. His Amarillo-based practice serves patients seeking personalized solutions that address both medical and aesthetic concerns.
According to Proffer, hair loss frequently arises as a topic during patient consultations, even when individuals initially visit the clinic for other procedures.
“Hair loss is something many of our patients ask about,” Proffer said. “GetHairMD allows us to offer a non-invasive option that integrates smoothly into our practice and provides access to treatments patients cannot find elsewhere.”
The GetHairMD platform is designed as a turnkey program that practices can implement with minimal disruption. It includes AI-supported diagnostic analysis, in-clinic treatment protocols, at-home care products, staff training, and ongoing operational and marketing support. Treatments are performed by trained clinical staff under physician supervision.
A key feature of the system is its proprietary line of products and protocols, available only through physicians within the GetHairMD network. Patients cannot obtain these treatments directly through retail channels, which the company says helps ensure medically supervised care.
Hair loss affects more than 80 million Americans, and demand for non-invasive treatment options continues to rise. Many patients seek solutions that require little or no recovery time.
GetHairMD’s approach targets multiple biological factors associated with hair loss simultaneously. The company reports success rates exceeding 90 percent across its network without the need for surgery, injections, or downtime.
Through the partnership, Proffer Surgical Associates will receive exclusive territory rights within the region. This arrangement gives local patients access to the treatment program through a single provider.
The addition of hair restoration services allows the practice to broaden its offerings beyond surgical procedures while responding to growing patient interest in non-invasive hair care solutions.